Custom Tattoo Policy

Last updated: 08.17.26

Custom tattoos are made to order, just for you. Because every custom order is printed individually from artwork you supply, the terms below differ from those covering our standard range. Please read this page in full before placing a custom order — by completing your purchase, you confirm that you have read, understood and agreed to this policy.

This policy sits alongside our Terms of Service, Shipping Policy, Returns & Refunds Policy and Privacy Policy. Where those documents conflict with this one in relation to a custom tattoo order, this policy applies.

1. What counts as a custom tattoo

A "custom tattoo" is any product where you supply, request or direct the artwork — including uploaded images, text and lettering, personalised names or dates, modified versions of our existing designs, and resized or recoloured artwork. Any order containing a custom item is treated as a custom order in full for the purposes of production timelines and cancellations.

2. Quantities and pack sizes

2.1 Every pack is one design

This is the most important thing to understand about custom quantities: every copy in your pack is the same design.

Choosing a larger quantity gets you more copies of your single uploaded artwork — it does not let you order several different designs at a reduced price. If you select "5 Tattoos (+5 Free)", you receive ten identical copies of one design.

2.2 Available quantities

The value improves as quantity increases — the larger the pack, the lower the effective cost per tattoo.

2.3 Why there's a three-copy minimum

Every custom design is printed in a minimum run of three copies. This is a production requirement rather than an upsell: setting up a print run is the same amount of work whether we print one copy or several, so printing in small batches lets us offer custom tattoos at a sensible price. It's also why additional copies of the same design cost so little.

The practical upshot is that our entry-level option includes two free extra copies. There's no single-copy option, and we're not able to print fewer than three.

2.4 If you want more than one design

Each custom design needs its own order, because each requires its own print run and its own three-copy minimum. Quantity tiers apply per design and can't be split across different artwork — a 10-pack can't be divided into two designs of five.

To order several different designs, add each one to your cart as a separate custom item with its own quantity selection. They'll be produced together and shipped in the same parcel where possible.

2.5 Extra copies aren't spares you can swap

The free copies included in your pack are additional prints of your design, provided as part of that pack. They aren't credits toward a different design, and they can't be exchanged, banked for later, or transferred to another order.

Because each tattoo is single-use once applied, we'd encourage you to think of the extras as genuinely useful: they let you practise placement, redo an application that didn't go to plan, share with friends, or simply reapply once the first has faded.

2.6 Changing your quantity

Quantity changes follow the same rules as any other change to a custom order — they can be made during the change window described in section 6, and not after it. Upgrading to a larger pack requires payment of the difference. Downgrading to a smaller pack is treated as a partial cancellation and is refunded to the value of the difference, subject to section 7.

3. Artwork you supply

3.1 File requirements

For the best possible result, please upload artwork that meets the following:

• Format: JPG, PNG, PDF or SVG (white backgrounds or transparent backgrounds are preferred).
• Resolution: No strict requirement. The image should just be clear enough for the intended print size. If the image resolution is low our artists will enhance it.
• Background: Plain white or transparent. Anything not removed from the background may print as part of the design.
• Colour: We print in black and grey only — see section 3.2. You're welcome to upload a colour image; we'll convert it. White ink, metallic and fluorescent effects cannot be reproduced.
• Line work: Lines must be at least 0.3mm thick at print size. Anything thinner will be thickened to meet this minimum — see section 3.4.
• Photographs: If a photo is uploaded, our artists will redraw it in high contrast blackwork style. — see section 3.3.
• Sizing: Tell us the size you want in inches or centimetres. If no size is specified, we will scale the design to best fit the standard canvas dimensions for the product you ordered.

3.2 We print in black and grey only

All custom tattoos are printed in black and grey. We do not print in colour.

If you upload a colour image, our artists will convert it to black and grey as part of preparing your file. This is a standard production step on every colour upload, and we won't contact you before doing it.

Please keep in mind how conversion affects a design. Colours that look distinct on screen can convert to very similar shades of grey, which means detail and separation may be lost — a red flower against green leaves, for example, may end up as two near-identical greys. Very light or pastel tones convert to very pale greys and may barely show on skin.

Where a straight conversion doesn't produce a good enough result, our artists will enhance the design so the contrast is suitable for printing as a semi-permanent tattoo. This means adjusting the tonal separation between elements that have converted too similarly, so the design still reads clearly on skin. The result is faithful to your original artwork but not a literal greyscale copy of it — relative lightness and darkness may differ from your file. Where this enhancement amounts to a substantial change, section 3.8 applies and we'll send you a proof.

If contrast matters a great deal to your design, you'll get the most predictable result uploading artwork already in black and grey, where you control exactly how it looks.

3.3 Photographs

We do not print photographs without editing. Ordinary photographic images don't work as tattoos — the tonal range, soft edges and depth of detail that make a photo look good on a screen don't survive the printing and application process, and the result on skin is muddy and indistinct.

If you upload a photo, our artists will redraw it in blackwork style: a hand-drawn interpretation using bold, solid black line work and shading, built to print and apply cleanly. This is a substantial change, so we will always send you a proof for approval before printing (section 3.8).

Not every photo can be redrawn. Where an image is too low in resolution, too busy, poorly lit, or lacking the clear shapes a blackwork redraw needs, we'll email you to explain the problem and ask for a different design. Your production lead time pauses while we wait to hear back from you.

Portraits deserve a particular mention. A redraw of a person is an interpretation, not a reproduction. Likeness in blackwork is genuinely difficult and results vary considerably with the source image — a sharp, well-lit, front-on photo gives our artists far more to work with than a distant or shadowed one. If exact likeness is essential to you, please consider carefully before ordering.

3.4 Minimum line thickness

Our printing and application process requires line work of at least 0.3mm at final print size. Lines thinner than this won't transfer cleanly and tend to break up or disappear when applied.

Where your artwork contains lines below this threshold, our artists will slightly thicken them to meet the minimum. This is a technical requirement rather than a design choice, and we won't contact you before doing it. On designs with a lot of fine detail, thickening can make closely spaced lines sit nearer together and the artwork read as slightly bolder or denser than your original file.

Bear in mind that line thickness is tied to the size you order. A design with delicate line work that's fine at 15cm may need noticeable thickening at 5cm, so ordering a fine-line design larger will preserve more of its original character.

3.5 Files we can't use

We are not able to print screenshots, heavily compressed images, photos of drawings taken on an angle or in poor light, or artwork with very fine detail that will not survive at tattoo scale. If your file isn't usable, we'll contact you by email and give you the chance to send a replacement.

3.6 If we need to contact you

We will email you at the address on your order if there is a problem with your artwork. Your production lead time does not begin until we have a usable file. If we don't hear back from you within 7 days, we may cancel and refund the custom item, or place the order on hold pending your reply.

3.7 Adjustments we may make without contacting you

To produce a printable tattoo, our artists routinely make technical adjustments to uploaded files. These include:

• Converting colour artwork to black and grey (section 3.2)
• Enhancing contrast where a conversion hasn't separated cleanly (section 3.2)
• Thickening line work below 0.3mm (section 3.4)
• Removing or cleaning up backgrounds, and tidying edges
• Adjusting density or shading so the design transfers well
• Scaling and positioning the design to fit the sheet

These are production steps, not design changes. We treat them as part of normal fulfilment and do not seek approval for them.

3.8 When we will contact you for approval

We will only send your artwork for approval before printing if our artist has had to make substantial changes to your uploaded image. A substantial change is one that alters how the design reads — for example, redrawing a photo in blackwork style (section 3.3), redrawing or simplifying an area that couldn't be reproduced, substantially reworking contrast, removing detail that wouldn't survive at your chosen size, or reconstructing part of a low-quality file.

If we do send a proof, we'll email you at the address on your order.

While a proof is with you, both your production lead time and your 72-hour change window are paused. Both resume once you approve the artwork or send us your requested revisions, so time spent waiting on us — or on you — never eats into the window you have to make changes.

3.9 Revisions

We include up to three revisions in total on a custom order. A revision is a round of changes you ask us to make to a proof. Each time you send feedback and we return an updated proof, that's one revision used.

Only changes you request count toward your three. If our artist spots something and corrects it, or if we send you a revised proof on our own initiative, that's on us and doesn't use up a revision.

Once you approve a proof, your order moves to production and the phases in section 5.2 apply.

If you're still not happy after the third revision, we'll talk it through with you and find a fair resolution — usually either a refund of the custom item or a final version we're both comfortable with.

If we don't hear back from you within 7 days of sending a proof, section 3.6 applies.

Most custom orders never need a proof. Please don't take the absence of one as a sign that something has gone wrong — it means your file converted cleanly and has gone straight into production.

4. Rights, ownership and prohibited content

4.1 You must have the right to use the artwork

By uploading a design you confirm that you own it, or that you have permission from the rights holder to reproduce it. You grant us a limited licence to reproduce, adapt and print your artwork solely for the purpose of fulfilling your order.

You remain the owner of your artwork. We do not claim ownership of designs you upload, and we do not add customer-supplied artwork to our public catalogue.

4.2 Your responsibility

You are responsible for any claim arising from artwork you supply, including claims of copyright, trade mark or personality-rights infringement. We do not verify ownership of uploaded artwork and cannot give you advice about whether a design is safe to use.

4.3 Content we will not print

We reserve the right to decline any custom order, at any stage, including artwork that:

• Infringes copyright, trade marks or other intellectual property (including brand logos, licensed characters, sports club marks and other artists' tattoo flash)
• Uses the name, image or likeness of a real person without their consent
• Depicts hate symbols, or promotes violence, terrorism, or discrimination on the basis of race, religion, ethnicity, gender, sexuality, disability or any other attribute
• Is sexually explicit, or sexualises a minor in any way
• Depicts or promotes self-harm, or illegal drugs or activity
• Contains gratuitous gore or content likely to cause serious offence

If we decline an order under this section, we will cancel the custom item and refund it in full. We may decline without giving detailed reasons, and we may refuse future custom orders from the same account.

4.4 Marketing use

We will only feature your custom design in our marketing — social media, website or advertising — with your prior permission. You can withdraw that permission at any time by emailing us, and we'll stop using it going forward.

5. Production timeline

5.1 Lead time

Custom tattoos take 10–14 business days to prepare and print.

Business days are Monday to Friday, excluding public holidays. This lead time covers artwork preparation, proofing and printing only — it does not include shipping. Estimated shipping times are shown separately at checkout alongside the production lead time, so the total time to your door is the lead time plus the shipping estimate for your chosen method and destination.

The lead time begins when your order is placed and we have a usable artwork file. If we need to contact you about your file (see 3.6), the clock starts when you send a suitable replacement. The clock pauses again any time a proof is with you awaiting approval (see 3.8).

5.2 Order phases

Custom orders move through three phases, and what you can change depends on which phase your order is in:

6. Changes and cancellations

6.1 The 72-hour change window

You can request changes to your custom order — including replacement artwork, sizing, or cancellation — within 72 hours of placing your order.

To request a change, email hello@easytatt.com with your order number in the subject line. Changes requested by social media message or any other channel may not reach us in time. A change is treated as requested at the time your email arrives, not the time we reply.

We will confirm every change in writing. If you haven't received confirmation from us, please assume the change has not been made and follow up.

6.2 When the window is paused

If we send you a proof for approval (section 3.8), your 72-hour change window pauses while the proof is with you. The clock stops when we email the proof and starts again when you reply — so however long you take to consider it, you keep whatever time you had left.

Requesting changes to a proof counts as a revision under section 3.9, not as a use of your change window. You have up to three revisions in total, and these remain available to you even if your 72-hour window has since run out.

6.3 After 72 hours

Once 72 hours of active change window have passed, your order enters the pre-print phase and can no longer be changed or cancelled. At this point your artwork has been prepared, converted, adjusted for print and queued for production, and materials have been committed to your order.

Once a custom tattoo has been printed, it cannot be changed or cancelled under any circumstances, because it exists as a finished item made specifically for you.

6.4 Mixed orders

If your order contains both custom and standard items, the standard items may still be cancellable after 72 hours under our general Returns & Refunds Policy. The custom items cannot. Please note that mixed orders normally ship together once the custom item is ready — contact us within the 72-hour window if you'd prefer your standard items shipped separately (additional shipping charges may apply).

7. Returns and refunds

Custom tattoos cannot be returned or refunded. Because they are printed to your specification and are not resalable, change of mind returns are not available on custom items — including if you no longer want the design, ordered the wrong size, or made a mistake in the artwork or spelling you supplied. Please check your upload carefully before you order, and use the 72-hour window if something needs correcting.

7.1 When we will make it right

This policy does not apply where something has gone wrong on our end. We will replace or refund a custom tattoo if:

• The printed tattoo doesn't match the artwork you approved
• The item arrives damaged, misprinted, or faulty
• We sent the wrong size, quantity or item
• Your order arrives materially different from what was described at checkout

To make a claim, email hello@easytatt.com within 30 days of delivery with your order number and clear photographs of the item and its packaging. We'll assess it promptly and, where a claim is valid, we'll reprint at no cost or issue a refund — your choice.

Because a custom order is printed as a single run, a fault usually affects every copy in the pack. Where that's the case we'll replace or refund the whole pack, not just one tattoo, and the free copies included in your quantity are covered alongside the ones you paid for.

7.2 Statutory rights

Nothing in this policy excludes, restricts or modifies any consumer guarantee, right or remedy you have under the Australian Consumer Law or other legislation that cannot lawfully be excluded.

8. Delays and compensation

We work hard to hit our stated lead times, but occasionally an order is delayed by equipment issues, material shortages, courier disruption or unusually high demand.

If your custom order is substantially delayed beyond the stated lead time, we may offer compensation — such as a partial refund, a shipping upgrade at no cost, store credit, or a discount on a future order. Compensation is assessed case by case, taking into account the length of the delay, the reason for it, and how it has affected you. It is offered at our discretion and is not automatic.

Please get in touch as soon as you think your order is running late — we'd much rather hear from you early. This section doesn't affect your rights under section 7.2.

9. What your tattoo will look like

Custom tattoos are printed products applied to skin, and a few things affect the final look:

• Black and grey only. Colour uploads are converted to black and grey and, where needed, enhanced for contrast (section 3.2). The result reads clearly on skin but will not look the same as your colour original.
• Redrawn photos. A photo redrawn in blackwork style (section 3.3) is our artist's interpretation of your image, not a reproduction of it. You'll see and approve a proof before we print.
• Tonal variation. Screens display tone and contrast differently to print. Greys may print slightly lighter or darker than they appeared on your monitor or phone.
• Skin tone. Our tattoos are semi-transparent by nature and will appear differently on different skin tones. Lighter greys in particular show up less on deeper skin tones.
• Thickened line work. Lines under 0.3mm are thickened to print (section 3.4), which can make fine-line designs read bolder or denser than your original file.
• Fine detail. Small text and dense detail may soften or blur at tattoo scale. If we think your design is at serious risk of this, we'll flag it before printing — but the decision to proceed is yours.
• Artwork quality. Clear images are preferred, however, If a low-resolution or blurry image is uploaded, our artists will use their best efforts to enhance the resolution. 

Because these are inherent characteristics of the product rather than defects, they aren't covered by section 7.1.

10. Shipping, delivery and lost orders

Shipping estimates shown at checkout are estimates from the date your order ships, not from the date it was placed. Once your parcel is with the courier, delivery timeframes are outside our control.

Please check your delivery address carefully. We can update an address within the 72-hour change window, and often up until the order ships — email us as soon as possible. We can't be held responsible for orders delivered to an incorrect address supplied by you, and because custom items aren't resalable, we can't offer a free reprint in this situation. If a parcel is returned to us undelivered, we'll contact you to arrange redelivery at your cost.

If your order is lost in transit, contact us and we'll investigate with the courier and reprint or refund as appropriate.

11. Application, skin and safety

Our tattoos are semi-permanent and typically last around two weeks with proper application and aftercare. Full application and aftercare instructions are included with your order and available on our website.

Please patch test on a small area of skin 24 hours before applying a full design, particularly if you have sensitive skin or a history of reactions to cosmetics or adhesives. Do not apply to broken, irritated, sunburnt or recently shaved skin, or over moles, or near the eyes. Discontinue use if irritation occurs, and seek medical advice if a reaction persists. This information is general only and is not medical advice.

12. Your artwork files and privacy

We retain custom artwork files for 12 months after your order so that reorders are quick and easy, and so we can resolve any issues with your order. You can ask us to delete your artwork at any time by emailing us — though once deleted, a reorder will require a fresh upload.

Artwork files are stored securely and are not shared with third parties except our production partners for the purpose of fulfilling your order. See our Privacy Policy for full details of how we handle your information.

12.1 Reorders

Ordering the same custom design again is straightforward — just place a new order and quote your original order number, and we'll use the file we have on hand. Reorders are subject to the same lead times and this same policy.

13. Bulk and commercial custom orders

If you need more copies of a design than our largest pack allows (50), or you're ordering for an event, business or promotional use, we can quote separately — bulk orders may be subject to different terms, pricing and lead times. Please contact us at hello@easytatt.com before ordering so we can quote properly and confirm production capacity. The one-design-per-run rule in section 2.1 still applies, so please tell us how many designs you need as well as how many copies of each.

14. Changes to this policy

We may update this policy from time to time. The version that applies to your order is the version published at the time you placed it. Material changes will be reflected in the "last updated" date at the top of this page.

Questions?

Email us at hello@easytatt.com — always with your order number in the subject line if you already have one. We aim to reply within 1–2 business days.